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Post by account_disabled on Oct 21, 2023 7:01:11 GMT
However, despite the usefulness of this feature, it is recommended not to make too many changes between the control page and its other variant. It is worth trying only a few of the most important and visible changes to understand the possible reasons that influence its final result. If you want to check many elements on a page, consider including a multi-variant test for this purpose. What are multivariate tests. This type of research allows you to check changes in more sections on one page. You can, among other things, run a test on one of your landing pages phone number list and change, for example, two elements in it. In the first version, add a contact form instead of the main banner. In the second one, add the video format. The system will generate other possible combinations based on your changes, which include both a video and a contact form. As a result, you will receive as many as 4 versionsVersion with video format V4 – Version with contact form and video format Multi-variant tests generate all possible combinations of your changes, it is not recommended to create a large number of variants unless you are running the experiment on a high-traffic site. On the other hand, running multivariate tests on low-traffic sites may lead to poor results and insufficient data to make meaningful conclusions.
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